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Casa Pez y Ninfea Concepto



Naming, Brand Identity, Editorial Design.2025

Casa Pez y Ninfea is a luminous and serene retreat between the jungle and the sea. A place made for rest, contemplation and encounter, built with the care and warmth of a unique and personal home. The guests who cross its threshold will remember the attention present in every detail, the beauty of its spaces, the feeling of shelter and comfort, and the abundance of experiences offered by its magical surroundings.  


For nearly a decade it was Casa del Agua, a family's private retreat on the Riviera Maya that also opened its doors to guests. When a renovation prompted a new identity, the brief went beyond branding. The Riviera Maya is one of the most culturally layered territories in the world, and one of the most relentlessly developed: a coastline where Maya words get lifted wholesale to name condominium complexes and beach clubs with no connection to the place or its history. Casa Pez y Ninfea was conceived as the opposite of that. An identity rooted in what was already there: a house with a soul, a family with a story, and a culture with enough imagery and meaning to render invention unnecessary.

The name comes from a scene that recurs throughout classic Maya iconography: a fish biting the flower of the water lily. Both were considered emissaries of the sacred aquatic world, a threshold between the living and the divine. At the heart of the project was the house itself, the materiality of the place: pale Maya stone, tzalam and chukum wood, surfaces that breathe and age and absorb the humidity and light of the tropics, and at the center of it all a kitchen fully tiled in yellow that functions as the heart of the home.




The scope covered naming, full brand identity, and guidelines, alongside a guest guide developed with the owner, part cultural introduction to the region, part curated local guide, part practical resource. Printed and digital. The website and social media are in development ahead of the house opening to guests in the fall of 2026.